Clippie creator guide
How to storyboard a doodle explainer video
Turn an explanation into simple doodle scenes, with a stable visual metaphor, narration timing and readable captions.
By the Clippie team
The practical answer
Write the question your explainer answers, divide the answer into a few clear beats, and give each beat one visual idea. Keep the same doodle character and symbols throughout, then match each drawing to the narration before adding motion or captions.
Define the question and the final answer
Choose a question that can be answered with a short sequence. “Why does a wet towel dry faster when spread out?” gives the script a specific job. Write the plain-language answer first, then identify what the viewer needs to understand before that answer makes sense.
If the topic includes a factual claim, verify the claim before turning it into a visual. An engaging drawing can make a mistaken explanation look convincing. Use a simple everyday example when possible and distinguish a simplified illustration from an exact measurement.
Give each explanation beat one drawing
Create a narration-and-picture outline. One column contains the spoken point; the other names the object, character or change the viewer should see. A useful doodle scene has a focal point: a folded towel, a spread towel, or arrows showing movement around it.
Keep the symbols consistent. If blue arrows stand for airflow in one shot, do not reuse them for heat in the next. Reuse the same character when a human example helps, and remove background objects that do not contribute to the explanation.
Build the sequence in the Doodle explainer look
Open the Doodle explainer template through the stickman explainer page and choose a vertical or widescreen frame. Add the script and keep the appearance notes for the recurring character consistent. Review each generated scene against its assigned narration beat.
Use the scene editor to simplify a busy drawing or correct a symbol that changes meaning. Keep essential wording in captions or editable text rather than relying on generated lettering inside an image. A clean diagram is more useful than a decorative image that requires extra explanation.
Time the explanation around the voice
Listen to the narration and let each visual arrive when its idea is introduced. Keep an important diagram visible long enough to read. If a scene is crowded with several separate ideas, split it into two beats or shorten the explanation instead of speeding through it.
Add motion only when it makes the relationship clearer: a character moves an object, an arrow draws attention to a change, or the camera approaches an important detail. Finally, watch without sound to check the captions, then with sound to catch a picture that contradicts the narration.
- One question with a clear answer.
- One main visual idea per beat.
- Symbols mean the same thing throughout.
- Important text remains readable at phone size.
- Pictures and narration explain the same point.
Common questions
Does a doodle explainer need animation in every scene?
No. A clear still drawing can support a spoken explanation. Add motion where it helps show an action or change, and preserve reading time for diagrams and captions.
Is a doodle explainer the same as a whiteboard drawing animation?
A doodle explainer describes the illustrated visual style. It does not automatically mean a hand draws each line on screen. Choose and review the motion separately.
Put the guide into practice.
Explore the matching workflow in Clippie, then build your next video around one clear idea.
Explore doodle explainers