Reels your page actually made, instead of reposts.
Instagram keeps narrowing what reposts can reach. Give your theme page its own videos: a story written for your niche, in one look, with your handle on every frame.
- Story looks45 to choose from
- AI voices125, plus a voice library
- CaptionsIn 100+ languages
One character comedy, shown muted with captions, and clips of three 9:16 looks a page could keep to.
From repost page to original page.
- 1
Give the page one look
Pick one look and one voice and stick to them. People should know it is your page before they read the handle.
- 2
Write for the niche
Take the kind of post your followers already share and write your own version. Type the idea and the AI writer drafts it, or paste your own.
- 3
Put your handle on it
Add your image or text watermark from the brand kit, place it where the Instagram interface will not cover it, and export at 1080x1920.
Why theme pages are changing. And what to post instead.
What Instagram says about original content
Instagram’s own creator guidance says that re-uploading someone else’s work without meaningful creative input does not count as original, and that adding a border, a watermark, subtitles or a credit in the caption is not enough. Accounts that keep doing it can lose eligibility for recommendations. In 2026 it extended those protections from Reels to photos and carousels, aimed at aggregators.
You can see whether your page is limited under Account Status in your settings.
What a theme page can post instead
Keep the subject your followers came for and change what you are posting:
- Animal pages: Short stories told from the pet’s side, with a recurring cat or dog.
- Quote and mindset pages: A short narrated story behind a lesson, in your own words.
- Relationship pages: Original drama in Comic realism, told in under a minute.
- Fact pages: One checked fact, drawn scene by scene, in the look your page uses.
- Humour pages: A cast of talking characters who come back in every Reel.
Everything a page needs. In 9:16.
A brand kit per page
Keep separate brands, each with its own watermark, voice, caption style and look.
No Clippie watermark
Exports carry no Clippie mark on a paid plan, only your own if you add one.
Talking characters
Give each character their own voice with Characters talk, and make them speak on camera.
Captions on every Reel
17 styles and 126 fonts, so the page looks the same on mute.
Frequently asked questions.
Why are my reposts getting less reach?
Instagram has said it limits recommendations for accounts that mostly re-upload other people’s content without adding anything meaningful. Check Account Status in your settings. Posting your own videos is the direct fix.
Does a video from Clippie count as original?
Instagram makes that call. It is your idea and script, with visuals drawn for that script, which is a different thing from a reposted clip. Write a real take for your audience and do not reuse one prompt with small changes.
Can I run several pages from one account?
Yes. Create a brand for each page in Settings and switch between them. They share your plan’s minutes and credits.
Where should my handle go?
Away from the bottom and right of the frame, where Instagram puts the caption and buttons. The brand kit sets the watermark position for each frame shape.
What does a video use from my plan?
Drawing the scene pictures and editing are included. The voiceover uses voice minutes and the finished export uses export minutes. Animating scenes is optional and uses AI credits, and the price shows before you start.
