Stickman explainer videos, one clear idea at a time.

One idea per scene

An explainer works when the picture and the sentence say the same thing. Clippie splits scripts at about 13 to 20 words, so write one idea per sentence, and each picture gets one job. Long sentences with three ideas produce a picture of only one of them.

Use concrete objects. “A jar filling with coins” is drawable, while “long-term accumulation” is not. If you can picture it, the Doodle look can usually draw it.

An outline for most explainers

This order works for most “why” and “how” questions:

1. State the surprising version of the question.
2. Give a small everyday example with one named person.
3. Explain the idea behind it, in plain words.
4. Show where it breaks or what people get wrong.
5. End with what the viewer can now do or notice.

Doodle explainer or Classic stickman?

Doodle explainer uses flat, muted colours and plain backgrounds, with a single clear subject in the frame. It suits calm videos on money, psychology and how things work. Classic stickman has bigger expressions and more going on, which suits a courtroom story or a funny “what happens if”. Pick one for a channel so your videos look like they belong together.

Be careful with money, law and health

AI writers state things confidently, including things that are wrong or only true in one country. On these topics, check claims against a primary source, say where the rule applies, and make it clear that the video is general information and not advice. It protects your viewers, and your channel’s reputation.